Create A Widget In Google Analytics

by Christopher Pam

Editorial Note (2013-02-09): this article contains, or refer to, information that is not fully aligned with the latest release. However the information is consistent enough to be useful and should be updated soon.

iPerceptions Active Research allows you to push survey data into Google Analytics (GA) at all plan levels, including free, so why not take advantage? The combination of website traffic and conversion data contained in GA and customer feedback obtained from iPerceptions Active Research can produce powerful new insights unavailable to either solution on its own.

The above link shows you how to create a dashboard widget in Google Analytics that will allow you track your survey metrics directly in Google Analytics. Trend the satisfaction of website visitors over time, and segment them using all the Events and Metrics that GA has to offer. Your visitors will be glad you did!

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