Identify Your Global Visitor

by Christopher Pam

With the addition of Vietnamese, iPercpetions Active Research has further expanded its ability to reach your international visitor. Too many sites don’t provide local-language versions of their content for global consumption, limiting themselves from participating in the global marketplace.

Leverage the geo-location feature of Google Analytics to segment your traffic by country, and consider adding translated versions of key pages to your website. Use the platform to monitor the performance of these translated pages, and watch Task Completion and conversion rates increase.

One you’ve identified which foreign-languages pages caused the greatest increase in satisfaction, task completion and conversion, consider adding additional versions of those pages to further expand your international appeal.

The world is shrinking, and only inaction is stopping you from participating in international business.

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