UPDATED: November 13 2014
When creating an iPerceptions survey, fields are provided on the “Project Info” page to classify the Industry and Site Objective which best classifies your company and the primary objective of your website:
The list of Industries from which you can select can be found here, while the list of Site Objectives can be found here. Note that while the option selected for the "Industry" field can be modified any time by returning to the Project Info page, the option selected for the "Site Objective" field cannot be modified at a later date.
Whenever conducting iPerceptions Certified Surveys, you are able to benchmark yourself to other studies within your industry, and to other studies being conducted on websites with similar objectives, in terms of your respondents’ Overall Experience, Purpose of Visit and Task Completion.