By default, the iPerceptions survey methodology uses a random pre-post engagement approach where visitors are invited on arrival to participate in a survey about their visit once they have completed their session. This approach obtains a representative sample of your website visitors’ intent, needs, and experiences. You can learn more about the iPerceptions survey invitation methodology on Desktop devices here, and on Mobile and Tablet devices here.
On the other hand, iPerceptions comment card methodology uses a passive approach by leveraging a persistent feedback button to obtain tactical feedback on areas of focus such as product, customer service, user experience to name a few.
However, the iPerceptions Universal Code provides the flexibility to conduct more targeted research by setting triggers to display survey invitations and comment card feedback buttons only to those who qualify based on conditions that you specify. Conditions that can be triggered via the Active Research Platform include:
- Browser language
- URL parameters
- Cookie information
- Pages viewed
- Advanced Rules
Refer to the Trigger Condition Types and Definitions section for more information about these condition types.
By default, a visitor will receive a survey invitation or a comment card feedback button if they meet each of the following conditions:
- They landed on a page where the iPerceptions Universal Code is implemented
- They meet the conditions that are set within the triggers programmed
- (Surveys Only) They have not been served an invitation for this survey in the last 30 days (default setting), or have not been served an invitation for another iPerceptions survey deployed on your website in the last 24 hours (default setting)