Introduction to Creating Triggers

by Phil A.

Updated: August 14 2017

The iPerceptions Universal Code provides the flexibility to conduct targeted research by setting triggers to display survey invitations and comment card feedback buttons only to those who qualify based on a set of conditions that you specify.

You can program these invitation triggers in the 'Research' section of the iPerceptions Platform, on the 'Invitation Trigger' page. Note that your iPerceptions user account must have Administrator permissions to use this feature.  

To get started, watch our Invitation Triggers tutorial:


Trigger Condition Types and Definitions

The table below provides an overview of the types of conditions that can be programmed as triggers in the iPerceptions Platform: 



How do visitors qualify for a survey invitation or comment card?

By default, a visitor must meet each of the following conditions:

  1. They landed on a page where the iPerceptions Universal Code is implemented
  2. They meet the conditions that are set within the triggers programmed
  3. (Surveys Only) They have not been served an invitation for this survey in the last 30 days (default setting), or have not been served an invitation for another iPerceptions survey deployed on your website in the last 24 hours (default setting)


Get Started: Overview Of "Invitation Trigger" Page

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