A+B Testing

by Christopher Pam

A+B Testing is a powerful web optimization tool, where two versions of the same page, feature or site are run in parallel with the most successful alternative being selected.

Include iPerceptions Active Research in your A+B testing program by creating a second identical survey within your account. Each survey will have its own invitation script, and you’ll have data for each option kept in separate and secure databases. Use Satisfaction and Task Completion scores, along with data from providers like Google Analytics, to help you choose the winner.

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