FAQ: Do you invite visitors on exit?

by Phil A.

iPerceptions uses a pre-post methodology where visitors are invited to participate in a survey as early as possible during their site visit.  Visitors are then only asked to start the questionnaire after they have completed their visit.  

This methodology provides a more balanced view of your website visitors, which may not occur if you invite only on exit.  A negative bias may be seen in your feedback if this approach is taken because people who have had a negative experience may be more inclined to take a survey, as opposed to those whose experience went well.

Remember, invitations for iPerceptions Certified Surveys and Custom Surveys are shown when visitors enter a page that includes the iPerceptions script.  This is why iPerceptions recommends placing the iPerceptions script on a global footer.

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