FAQ: How long should my survey be?

by Phil A.

As expected, the longer your survey, the more likely respondents may choose to abandon it prematurely.  There is no magic number of questions which we can suggest for the length of your survey.  However, keep in mind that certain question types may take longer to answer than others. 

For example, Single-Select questions only require one click for respondents to answer and move forward to the next question.  On the other hand, Set-of-Ratings questions, though they can be very valuable, require multiple clicks for the respondent to provide their answer.

We always recommend keeping an eye on your Response Rates to determine the completion rate for those who started to take the survey.  If this proportion is too low for your liking, then you may consider deactivating or archiving certain questions which you feel could be removed for the time being. 

The Response Rates feature is available on all iPerceptions plans, and can be accessed by going to the “Analyze” section for your survey.  This feature allows you to examine the following information about your survey: 

- # of invitations served

- # who accepted the invitation

- # who started the survey

- # who completed the survey

- Average time to complete the survey



UPDATED: December 3 2015

This article was updated to reflect our new platform navigation being released on December 4 2015.  Check out this article to learn more about this update.  


UPDATED: July 9 2013

Keep in mind that the user’s experience on a desktop device will be different than it will be on a tablet or mobile device (smaller screen, being on-the-go, etc.).  As such, for tablet / mobile surveys, we often recommend that your survey does not surpass 8 questions so as to ensure that your survey does not experience a large drop-off rate.  

As per the article below, you would also need to keep in mind that certain question types may require more effort from respondents to complete.  As such, we always recommend keeping an eye on your survey statistics (especially in the early days of collection) to determine whether adjustments would need to be made to your survey.   


Phil A.

The iPerceptions Support Team

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