Tip: Provide an “I prefer not to answer this question” option if needed

by Phil A.

Respondents may sometimes feel uncomfortable providing an answer to a question which asks for sensitive information. 

For example: “What is your annual household income?”

For demographic questions, or for any other questions which could be considered sensitive, we often recommend providing an “I prefer not to answer this question” so that respondents have a way to bypass a question without having to provide any sensitive information.  As well, this can help lower the number of respondents who would choose to provide an inaccurate answer just to move forward with the survey, helping your data remain as clean as possible.

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