Selecting a Dependent Variable in the “Priority Grid” Tool

by Phil A.

When using iPerceptions’ Experience Tracking and Optimization framework for your survey, the “Priority Grid” tool enables you to perform Bayesian Model Averaging to determine the level of influence that specific website attributes had on your visitors’ Overall Experience.  

After selecting your time range, the next step is selecting the dependent variable you would like to use in your analysis:

 

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The dependent variable in this analysis would be the metric that you would like to determine how much it was impacted by the different website attributes (Predictive Attributes). 

Depending on the questions in your survey, the “Overall Experience” question may sometimes be the only option provided in this menu, though this analysis can sometimes be performed on other rating questions, such as "Likelihood to recommend”.

 

NextSelecting Predictive Attributes

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