Using the “What-If Calculator” in the “Priority Grid” Tool

by Phil A.

When using iPerceptions’ Experience Tracking and Optimization framework for your survey, the “Priority Grid” tool enables you to perform Bayesian Model Averaging to determine the level of influence that specific website attributes had on your visitors’ Overall Experience.  

As part of the output provided is the “What-if Calculator”.  For the website Attributes which were found to have a statistically significant level of influence on respondents’ Overall Experience ratings, the What-If Calculator” predicts the level of impact that a change in these website Attributes’ ratings would have on your website’s Overall Experience rating, assuming everything remains equal.   




Enter a positive or negative number within any of the “What If” fields provided, and a predicted change to your website’s Overall Experience rating is provided below in percentage format.  





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