The “Benchmarks” tool enables you to compare your performance to any or all of iPerceptions’ 15+ industries and 7 site objectives in terms of your visitors’ Overall Experience, Purpose of Visit (Intent) and Task Completion, trended over time.
By default, the Benchmarks tool will show your data for the previous 6 months, though you are able to modify the time range that you are analyzing by using the options provided at the top of the tool:
1) A specific time range can be selected for this analysis using the “From-To” calendar feature provided
2) Data provided in the “Benchmarks” tool is trended monthly by default, though this can be changed to Quarterly or Yearly using the drop-down menu provided
Another way in which a time frame can be selected for your analysis is by modifying the position of the grayed-out area in the trended chart provided at the bottom of the Benchmarks tool:
After having made any changes to the time range or frequency for this analysis, click the “Update” button provided to apply your changes: