Introduction to the "Benchmarks" Tool

by Phil A.

iPerceptions offers the industry’s largest comparative experience and intent database with over 20 million standardized data points per year. With 15+ industries, 7 site objectives and the ability to segment by intent, overall experience and task completion, iPerceptions provides a robust foundation to shed light on how your site compares to others.

iPerceptions’ Experience & Intent Benchmark™ is made up of 100% real customer insights to provide you with the right context for your industry and site objective, without the need to leverage panel research.  Through Active Research website surveys, we engage visitors’ in the most critical moments of their experience using our advanced engagement technologies to understand their online experience. We leverage a structured framework approach to collect the most relevant, reliable and actionable insights. One of the key benefits of this approach is the ability to accurately compare your results to others’. iPerceptions leverages the same customer experience, purpose of visit and task completion questions to create standardized metrics that can be compared to all websites that monitor these KPI metrics.

iPerceptions’ Experience & Intent Benchmark™ is supported by interactive reporting available in the Active Research SaaS Platform. Within the platform you have the flexibility to compare your performance to any or all of iPerceptions’ 15+ industries and 7 site objectives trended monthly, quarterly or yearly. With an intuitive interface and intelligent text you can effortlessly zoom in on your performance, identify your strengths and uncover vulnerabilities. Quickly export graphs to Adobe® PDF® and PowerPoint® to easily share with colleagues or export the data to Excel® for more advanced analysis

The attached document provides an introduction to iPerceptions’ Experience & Intent Benchmark™ capabilities, including an overview of the interactive reporting available in iPerceptions’ SaaS Active Research Platform.  For a step-by-step guide to using this tool, get started by selecting the "Next" link provided below.  


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Next: Selecting a Time Range

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