Selecting Your Site Objective and Industry in the “Benchmarks” Tool

by Phil A.

The “Benchmarks” tool enables you to compare your performance to any or all of iPerceptions’ 15+ industries and 7 site objectives in terms of your visitors’ Overall Experience, Purpose of Visit (Intent) and Task Completion, trended over time. 

By default, the websites to which you are compared are based on the Site Objective and Industry you had selected when first creating your survey.  However, you can choose to compare your website to other Site Objectives and Objectives by using the drop-down menus provided: 

 

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The charts provided in the “Benchmarks” tool will dynamically update based on the selections which are made using these drop-down menus.  

 

NextView Trended Benchmarking Data for your Survey

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