The content in this article refers to a previous version of the iPerceptions Benchmarks reporting tool.
Please note that iPerceptions has launched its next generation Experience and Intent Benchmark™, which now provides interactive and improved data visualizations with the capability to segment by intent, overall experience and task completion. To learn more, please check out this section of our forum, and also check out this post on the iPerceptions Blog.
The “Benchmarks” tool enables you to compare how your website is performing compared to other studies in your industry in terms of your respondents’ Overall Experience, Purpose of Visit, and Task Completion.
Using the drop-down menu provided, the “Metrics” tab within the Benchmarks tool lets you specify based on which metric (e.g. Overall Experience, Task Completion) to compare your website to your industry:
After making your selection, click on the “Update” button provided to confirm:
Based on the time range and metric you selected, a chart and table will be provided which contain the data for both your website and your industry.
When looking at the example data table provided above, 2 items will be shown for each time period:
1) The metric / rating for this time period (e.g. for the week of February 24 2013, a 54.5% Task Completion rate was seen for the Acme Cars website, while a 57.3% Task Completion rate was seen for the Automotive industry).
2) The number of those who answered this question during this time period (e.g. for the week of February 24 2013, 574 answered the Acme Cars survey, while 14,011 responses were collected for the Automotive industry).