The content in this article refers to a previous version of the iPerceptions Benchmarks reporting tool.
Please note that iPerceptions has launched its next generation Experience and Intent Benchmark™, which now provides interactive and improved data visualizations with the capability to segment by intent, overall experience and task completion. To learn more, please check out this section of our forum, and also check out this post on the iPerceptions Blog.
The “Benchmarks” tool enables you to compare how your website is performing compared to other studies in your industry in terms of your respondents’ Overall Experience, Purpose of Visit, and Task Completion. Benchmarking capabilities are available starting at the Premium plan.
The “All Industries” tab provides a sense of how your industry in general is performing in terms of Overall Experience and Task Completion, compared to other industries within which iPerceptions studies are being conducted.
Your industry will be shown in orange, while all other industries will be shown in grey.
The two lines shown in the chart provide the Task Completion and Overall Experience ratings for all industries combined. In the example above, “Consumer Good and Services” industry is performing above average in terms of both Task Completion and Overall Experience.
Using the drop-down menu provided, you can also choose to see how different “Site Types” compare to each other in terms of Overall Experience and Task Completion:
When first creating your survey, you were asked to best classify the Site Type for your website. If needed, you can modify the Site Type in the “Project Info” page for your survey, to which selecting the “change this” link provided on the “Benchmarks” tool will redirect you.