The content in this article refers to a previous version of the iPerceptions Benchmarks reporting tool.
Please note that iPerceptions has launched its next generation Experience and Intent Benchmark™, which now provides interactive and improved data visualizations with the capability to segment by intent, overall experience and task completion. To learn more, please check out this section of our forum, and also check out this post on the iPerceptions Blog.
The “Benchmarks” tool enables you to compare how your website is performing compared to other studies in your industry in terms of your respondents’ Overall Experience, Purpose of Visit, and Task Completion.
When first creating your survey, you were asked to best classify the Industry for your website. Based on your selection, the “Benchmarks” tool allows you to compare your website to other studies within that industry. However, if you need to modify the industry within which you have classified your website, you can do so within the “Project Info” page for your survey, to which selecting the “change this” link provided on the “Benchmarks” tool will redirect you: