An introduction to the Universal Code for Website Projects

by Phil A.

The iPerceptions Universal Code is the only script that you will need to implement on your website to efficiently run multiple research projects on your website. Once this single snippet of JavaScript code is placed on all pages of your website, you are empowered to create, manage and edit multiple projects directly using the Active Research SaaS Platform.

The iPerceptions Universal Code provides the flexibility to conduct more targeted research by setting triggers to display survey invitations and comment card feedback buttons only to those who qualify based on conditions that you specify. By efficiently reaching different audiences through multiple behavioral triggers, you are empowered to capture insights across different customer segments.

By implementing the iPerceptions Universal Code, you have the flexibility to rapidly deploy future projects without the need to consult your IT department since all projects are controlled via the Active Research Platform. With one script, Universal Code provides superior control and flexibility to effortlessly control and modify your research across multiple surveys and comment cards.

This document provides an introduction to the iPerceptions Universal Code, the triggering capabilities which are available for your projects, as well as best practices for implementing the Universal Code for projects to be launched on your website.

For more information, please feel free to check out this post on the iPerceptions Blog which provides more information on the advantages and applications of the Universal Code.  

 

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UPDATED: OCTOBER 1 2015

A new version of the document has been attached to this article, which includes the following changes:

  • Appendix 1 and "Implementing the Universal Code on a Website" sections: Update on how to properly associate domains to the Universal Code on the Active Research Platform. 

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UPDATED: MAY 22 2015

A new version of the document has been attached to this article, which includes the following changes:

  • Appendix 1 (Getting Started with the iPerceptions Universal Code): Content reordered to emphasize that triggers should be programmed for your project before you choose to activate your project.
  • Appendix 1: Emphasize that publishing a project for the first time in the Active Research Platform will automatically activate it.   
  • Appendix 1 and "Activating iPerceptions Projects" sections:  Mention that collection for a project's language packs when using the Universal Code is controlled by activating / deactivating the trigger(s) for these languages on the "Invitation Trigger" page.  If the project still uses the legacy iPerceptions code, collection for a project's language packs can be controlled by using the "Active" box provided these languages on the "My Projects" page.

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UPDATED: MAY 5 2015

A new version of the document has been attached to this article, which includes a new Appendix that looks at a few things to keep in mind whenever getting started with the iPerceptions Universal Code.  

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